Professional prompt: Which social media platform do you consider most powerful and why?

By: Cody Thorson

This is quite the debate, since I think the most powerful platform really depends on what you are using it for and why you're using it. Each platform has similar social aspects, but they serve different demographics. For instance, if I wanted to influence boomer-aged people, I might lean towards Facebook. On the other hand, if I wanted to reach a younger crowd, such as teens and young adults, I would use either Instagram or TikTok. I don't think any media platform is the most powerful; they all have power, just for different reasons. So, I think the real question you should ask yourself first is, who are you trying to reach and why? Then take that information and apply it to which social media platform fits best. There might even be multiple that work for you.